Cybersecurity Services for Marketing Agencies

In the dynamic world of B2C marketing, this marketing firm has always been driven by creativity and results. However, as data becomes the lifeblood of marketing campaigns, the firm faced increasing demands from clients to ensure the security and privacy of their data. Recognizing the need to instill trust, the firm embarked on a journey to overhaul its security and privacy infrastructure.

While the firm excelled in delivering marketing results, it had minimal security or privacy controls in place. Clients, wary of data breaches and privacy concerns, sought assurances that their data would be handled with the utmost care and security. The challenge was not just technical but also reputational.

BD Emerson, with its expertise in cybersecurity and compliance, partnered with the marketing firm to address this multi-faceted challenge:

Vanta as Control Plane: BD Emerson implemented Vanta as a central control plane, providing a holistic view of the firm's security posture and facilitating the rapid deployment of security measures.

Security Controls: Comprehensive security controls were put in place, including:

• Network Security: Ensuring that the firm's network was fortified against external and internal threats.
• IAM: Implementing Identity and Access Management controls to ensure strict access controls and authentication protocols.
• Endpoint Security: Deploying advanced security solutions for devices accessing the firm's data.
• Data Security: Implementing robust data protection measures, ensuring the confidentiality, integrity, and availability of client data.

Trust Center: Beyond technical measures, BD Emerson built a Trust Center for the marketing firm through Vanta. This transparent platform displayed the firm's compliance and security levels, allowing clients to verify the firm's commitment to data protection. This transparency was pivotal in instilling trust.

The impact of these measures was immediate and profound. In the subsequent quarter, the marketing firm witnessed a 12% increase in revenue, which they directly attributed to the Trust Center and the confidence it inspired in their clients.

• Client Profile: A dynamic marketing firm known for its innovative B2C campaigns.
• Client Requirements: Establish trust with clients through enhanced security and privacy controls and transparent reporting.
• Deliverables: Comprehensive security overhaul using Vanta as a control plane, implementation of robust security controls, and the creation of a transparent Trust Center.
• ‍Client Testimonial: "BD Emerson's solutions transformed our firm. The Trust Center not only fortified our security but also became a pivotal tool in building trust with our clients, leading to tangible growth." – CEO at Marketing Firm.